Who is responsible
Feria & Co., an email-marketing practice operating from Europe, is the data controller for anything you send through this site. You can reach us through any form here or by replying to any email we send you.
Turn every emailinteractionprospectqualified lead into a lasting relationship — and into sales.
0×
Revenue influenced per dollar of budget
+0%
More opportunities in one quarter
0%
Of revenue attributed to marketing
We operate inside your platform
- HubSpot
- Salesforce
- klaviyo
- Mailchimp
- Brevo
- GoHighLevel
- emBlue
01Sales funnel
Where email does the work
Acquisition is paid for every time. From the first contact onwards, email and CRM do the work, inside your own platform.
AwarenessAds · SEO · Social
CaptureForms · Pop-ups · Landing pages
ConsiderationWelcome · Nurturing
ConversionOffers · Triggers
RetentionCross-sell · Loyalty · Reactivation
- AwarenessPaid every timeAds · SEO · Social
- CaptureContacts with consentForms · Pop-ups · Landing pages
- ConsiderationUp to the first purchaseWelcome · Nurturing
- ConversionThe right offer, right momentOffers · Triggers
- RetentionRepeat purchase and reactivationCross-sell · Loyalty · Reactivation
Email & CRM: where we operate
Acquisition: paid each timeEmail & CRM: an asset you already own
What the research says
+10 pts
Companies that lead in personalization grow about 10 percentage points faster a year than those that lag — and only 10 % of companies are leaders, with US$2 trillion in value at stake.
BCGPersonalization Index · June 20255–15 %
Personalized marketing lifts revenue by 5 to 15 %, cuts customer-acquisition costs by up to 50 % and raises marketing ROI by 10 to 30 %.
McKinsey & Company“Unlocking the next frontier of personalized marketing” · January 20252.5×
Customer-loyalty leaders grow revenue roughly two and a half times faster than their industry peers — and the base you already own is where loyalty is built.
Bain & CompanyNet Promoter System · 202302Programme
What actually runs
Not a newsletter. Every send has a job, and the mix keeps people opening.
- 01Offers
Promotions, seasonal pricing, renewals and upgrades: the sends that book revenue this week.
- 02Education
What the product does and what a buyer needs to know before deciding. It earns the right to sell.
- 03Partnerships
Partner benefits, co-marketing and referrals, written so people use them.
- 04Founder’s voice
Notes from the person whose name is on the door. The highest-open email, and the one almost nobody writes.
- 05Win-back
Lapsed customers, expired contracts and abandoned carts, segmented apart with their own offer.
- 06Automations
Post-purchase and post-enquiry triggers, sales alerts and CRM handoff. It runs on its own.
·Portfolio
Emails we have designed
Every email answers a business decision: a launch, a recovered cart, a full room or a trial turned into a contract. Brand names withheld.
Skincare launch
Lighting and furniture
Health tech
Fintech
AI company
Banking app
SaaS case study
Events
Agritech
Supplements
B2B events
Wellness and longevity
Longevity programme
Wearables
Fashion retail
Pet health
Beauty and sun care
Pet retail03Pricing
Choose how to start
One clear price per programme, no surprises. Choose the term; dollars or euro. VAT included.
Choose the term
Essential
$1,490
€1,390
Per month
VAT included
Strategy and data
CRM and pipeline—
SegmentationBasic
Markets or languages1
Production
Emails a monthUp to 12
Automated workflows3
Landing pages—
Follow-up
ReportingMonthly
Named contactYes
Recommended
Programme
$2,890
€2,690
Per month
VAT included
Strategy and data
CRM and pipeline—
SegmentationBy segment
Markets or languagesUp to 2
Production
Emails a monthUp to 20
Automated workflows6
Landing pages1 a month
Follow-up
ReportingMonthly + quarterly review
Named contactYes
CRM & Lifecycle
$4,900
€4,500
Per month
VAT included
Strategy and data
CRM and pipelineStage-based nurturing and CRM synchronisation
SegmentationBy stage and account
Markets or languagesUp to 3
Production
Emails a monthUp to 30 + nurturing
Automated workflows8 + ABM and stage-based nurturing
Landing pages2 a month, plus website pop-ups
Follow-up
ReportingMonthly on what the CRM measures + programme review
Named contactYes, priority
Diagnostic
$649
€590
One-time
VAT included
Strategy and data
CRM and pipeline—
SegmentationDiagnosis
Markets or languages—
Production
Emails a monthReview of your last 12
Automated workflowsAudit of 3
Landing pages—
Follow-up
Reporting1 written report
Named contact—
What every plan includes
Your platform, your databaseWe work inside the platform you already use (Klaviyo, HubSpot, Mailchimp, Brevo or another) with your full database, no contact limit. The platform licence stays yours.
What counts as one emailOne piece written and designed, with up to two subject-line variants and up to three segments. A/B tests are not counted separately.
WorkflowsUp to five emails per workflow. They are built in the first 60 days and optimised after that. The plan figure is the total live, not new ones every month.
Revisions and approvalsTwo rounds of changes per piece. You approve within two working days; if it takes longer, the calendar shifts, nothing is lost.
Getting startedKickoff within five working days of payment, first send in week three. We need admin access to your platform and your sending domain.
Not includedPlatform licence, SMS, paid media, image licences and migration between platforms.
Payment and cancellationFee paid monthly in advance, VAT included. Three- and twelve-month terms with 30 days’ notice. The Diagnostic is credited if the programme starts within the following 30 days.
When it endsTemplates, flows, segments and data stay in your account. No exclusivity and no dependence on us.
Everything we agree, deliveredThe campaigns we plan together go out every month. The fee reserves capacity and a team: what is not used within the month expires, it neither rolls over nor is deducted.
A calendar you see firstThe editorial calendar is agreed with you and shared a month ahead, so nothing lands by surprise.
Reporting that talks businessA clear monthly report on what your platform actually measures: revenue where tracking is in place, pipeline and conversions where it is not. Never on opens.
A person, not a ticketA named contact who knows your account and answers within the day, Monday to Friday.
The one thing we never promise is a sales figure: it depends on your offer, your market and how tracking is set up in your platform, and we check that before we start. What we do promise is simple — plans of one month, three months or a year, with a lower monthly rate the longer you stay, and your account, your list and your billing always in your name.
04Request
Tell us about your programme and we send you a proposal.
No commitment. We usually reply within a few hours, with a proposal adjusted to your database.
·Accountability
FátimaFeria
Founder & Chief Marketing Officer
More than ten years in B2B and B2C marketing across Latin America and the United States, alongside product and engineering teams, focused on customer lifecycle, CRM and demand generation.
Request a proposalWhy Feria & Co.
Feria & Co. comes from an observation repeated over more than ten years: almost every company has a lifecycle and CRM layer, a contact base, a platform and years of relationships, and it is usually its least managed asset. Conviction is not what is missing; hands with judgement and method are. Feria & Co. exists to take charge of that layer, inside your platform, as a partner with executive standards and accountability for what it measures.
— Fátima Feria
05Contact
Send the size of the database and the platform it lives in.
A first read comes back within a week, at no cost and with no call required to receive it.
Markets
Europe · US · LATAM
Delivered across five Latin American markets, the United States and, today, Europe.
Sectors
All sectors · B2B and B2C
Technology, telecommunications, healthcare, retail and e-commerce, wellness, professional services, education, finance, travel and more.
Languages
Any language
We produce the material in every language; meetings are held in English or Spanish.
Platforms
Any in place
HubSpot, Salesforce, GoHighLevel, Klaviyo, Mailchimp, Brevo, emBlue.
·Legal
Privacy and contact terms
Short, in plain language and without small print: what happens with the details you leave on this site, and what you can expect from us when you write.
What we collect
Only what you type: first and last name, corporate email, mobile, company, website, industry, sector, countries, role and your answers about your email programme. We do not use analytics or advertising cookies, and we do not buy or enrich data about you.
Consent when you complete a form
By completing and sending any form on this site — the quiz, the purchase request or the checkout — you give Feria & Co. your consent to process the details you provide in order to reply to you, prepare your proposal and, if you buy, deliver the service. The legal basis is your consent (Article 6(1)(a) GDPR) and the steps needed to enter into a contract with you (Article 6(1)(b)). You confirm it by ticking the box “I have read and accept the privacy policy and contact terms” before sending; without that box the form does not send.
Marketing communications
You will only receive commercial communications if you tick the separate, optional box for them. You can withdraw that consent at any time from the link in every email or by writing to us; doing so does not affect what was processed before.
How long we keep it
Requests that do not become a contract: 12 months, then deleted. Clients: for the duration of the contract and the period the law requires for invoices afterwards.
Who receives your data
Only the providers that make this site work, under data processing agreements: the form delivery service, Stripe for payments (we never see your card details) and, once you are a client, the email platform you already use. We never sell or share your details for anyone else’s purposes.
International transfers
Some providers are in the United States. Transfers rely on the EU-US Data Privacy Framework or the European Commission’s Standard Contractual Clauses.
Your rights
Access, rectification, erasure, restriction, portability, objection and withdrawal of consent. Write to us and we reply within 30 days. You can also complain to the Data Protection Commission (Ireland) or the authority in your country.
Cookies and local storage
No tracking cookies. Your browser keeps a draft of your quiz answers and your language choice locally so you do not lose them; that stays on your device and the draft is cleared when you send the form.
Contact terms
We usually reply within a few hours on working days. The proposal is free and carries no commitment. Prices are shown in US dollars or euros before tax. A purchase is confirmed only when the payment is completed in Stripe, and the term you chose starts on the date agreed in the proposal.
Your subscribers’ data
When we run your programme we act as processor of your subscribers’ data under a data processing agreement: your lists stay in your name, in your platform, and we never use them for anyone else. If your subscribers’ consent was never recorded, we set it up with you before sending: double opt-in, preference centre and unsubscribe in your platform.